Captivating a Regional Audience With Native Woodland Restoration
"JPink Marketing has provided a professional, personalised service for us. Josh has boosted our SEO and social media presence. We would highly recommend working with JPink Marketing to increase your organisation's online presence".
Adam Owen, Director, Moor Trees
Having successfully reforested 90 hectares of Dartmoor and South Devon, Moor Trees was looking to broaden its impact, aiming to blanket one third of Dartmoor National Park with native woodland and scrub. To achieve this, the charity needed to enhance its regional presence, engaging local residents, recruiting planting volunteers, and establishing corporate partnerships.
Online Content
With an abundance of news stories, company announcements, and specialised knowledge in native woodland tree planting at its disposal, a blog was established as a platform for Moor Trees to share its wealth of fascinating and practical knowledge and updates with the residents of Dartmoor and South Devon. The blog featured an array of content topics, ranging from technical pieces co-authored with native woodland experts, to news and team updates, as well as light-hearted, engaging facts and information tailored for families. This diverse content selection was curated to appeal to a broad audience.
3,252 new organic users in the first year
Online Content
With an abundance of news stories, company announcements, and specialised knowledge in native woodland tree planting at its disposal, a blog was established as a platform for Moor Trees to share its wealth of fascinating and practical knowledge and updates with the residents of Dartmoor and South Devon. The blog featured an array of content topics, ranging from technical pieces co-authored with native woodland experts, to news and team updates, as well as light-hearted, engaging facts and information tailored for families. This diverse content selection was curated to appeal to a broad audience.
3,252 new organic users in the first year
Social Media
A social campaign was crafted to drive awareness and enthusiasm for Moor Trees’ goal of cultivating 50,000 trees in its nurseries. The campaign provided insights on progress, highlights on the number of trees available for sponsorship, and call-to-actions for the various ways people could get involved. Tailored updates were designed for various audiences: businesses, individuals, environmental advocates, and locals interested in cultural heritage and forest restoration. Each update was not only informative but also a rallying cry for collective engagement in environmental conservation efforts.
65.8% increase in social media followers
PPC
Having successfully qualified for a Google Ads Grant, a pay-per-click (PPC) campaign was developed to amplify brand awareness, drive website traffic, and engage target audiences with pertinent content. With precise messages and continuous optimising, Moor Trees' digital reach was effectively maximised.
57.0% of average monthly web traffic acquired via PPC
PPC
Having successfully qualified for a Google Ads Grant, a pay-per-click (PPC) campaign was developed to amplify brand awareness, drive website traffic, and engage target audiences with pertinent content. With precise messages and continuous optimising, Moor Trees' digital reach was effectively maximised.
57.0% of average monthly web traffic acquired via PPC
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