Leading the Way in Carbon Offsets for the Superyacht Industry

With a growing collective of superyacht owners, captains, marinas, and charter companies turning their focus toward environmental stewardship, Yacht Carbon Offset found it imperative to amplify the significance of its essential offering: providing carbon offsets that guarantee eco-conscious experiences on the water. Responding to this demand, the company was looking for dynamic strategies to boost awareness and underscore its unique value proposition, aspiring to cement its reputation as the premier carbon offset provider in the superyacht sector.

Online Content

To bolster its renown in the superyacht industry and establish itself as a thought leader, a series of insightful articles were devised and shared on Yacht Carbon Offset's website. Tackling pressing issues like climate change and rising ocean temperatures, the articles illuminated the intricacies and benefits of carbon offsetting. They also provided executive commentary on pivotal documents such as the IPCC report and COP27. Distributed via e-newsletters and social media, this carefully crafted content engaged superyacht owners and professionals from the commercial and leisure marine industries, offering them a bespoke and captivating reading experience

Six technical articles published

Social Media

To amplify Yacht Carbon Offset's impact on social media, a series of vibrant, eye-catching graphic templates were developed. These bespoke templates served various purposes, from conveying Yacht Carbon Offset's key messages and sharing key insights from the industry, to promoting its attendance at events and participation in environmental-themed World Days. Tailor-made for convenience, they were created to accommodate both strategic content and spontaneous updates with ease.

10 graphic templates produced

E-Newsletters

To optimise Yacht Carbon Offset’s engagement with its audiences, a new e-newsletter was introduced, revitalising the company’s e-communication strategy. This redesigned template embodied the brand’s visual elements while presenting a clean, easy-to-read, and visually captivating layout. Crafted for versatility, the template was designed to effortlessly adapt to various communication needs, serving effectively for newsletters, announcements, or the distribution of information, facts, and figures.

Consistent open rate exceeding 35.0%