Paving a Sustainable Future for the World’s Leading Offshore Renewables Team
"JPink Marketing helped SLPE develop a robust communications strategy back in 2021. Josh has worked closely and collaboratively with the company's stakeholders to understand our business, while bringing creative ideas and strategic guidance to the team. JPink Marketing has been responsible for our digital marketing content and press releases over the last year, and has been instrumental in increasing our brand exposure as well as generating highly positive engagement on our social media and website".
Melvin Lau, Business Development Manager, SLPE
SLPE was on a mission to engineer a sustainable future through innovative design and technology in the offshore renewables sector. Having recently reimagined itself with a new brand, website, and ambition for global influence, the company needed to upscale its repertoire of digital communications.
Online Content
To showcase SLPE's world-leading approach to technological innovation, collaborative and flexible ways of working, and culture of continuous learning and personal development, a robust content schedule, including executive commentaries, case studies, and topical news and updates was agreed and developed.
54.1% increase in YoY organic traffic from 2021 to 2022
Online Content
To showcase SLPE's world-leading approach to technological innovation, collaborative and flexible ways of working, and culture of continuous learning and personal development, a robust content schedule, including executive commentaries, case studies, and topical news and updates was agreed and developed.
54.1% increase in YoY organic traffic from 2021 to 2022
Social Media
To help engage both new and existing audiences with SLPE's refreshed image and aspirations, a LinkedIn profile was incorporated into its mix of social channels. Eye-catching social posts designed to raise SLPE's profile in the offshore industry were created and shared on a regular basis. Topics included key messages pertaining to SLPE's brand, project updates, business news and updates, stakeholder shoutouts, infographics, and more.
Engagement rate at 185.4% by the end of year one
Digital PR
Leveraging the valuable exposure to be gained through digital PR, regular press releases celebrating brand announcements and project landmarks were developed and shared with offshore's most prolific online news outlets.
18 releases published in the first year
Digital PR
Leveraging the valuable exposure to be gained through digital PR, regular press releases celebrating brand announcements and project landmarks were developed and shared with offshore's most prolific online news outlets.
18 releases published in the first year
SLPE is on a mission to engineer a sustainable future through innovative design and technology in the offshore renewables sector.
MORE CASE STUDIES
