Revitalising Digital for a Global Archaeology Community
"JPink Marketing delivers a fantastic, value for money, bespoke service focused on understanding the business, identifying opportunities and creating strong branded messages that have developed both our charitable and our commercial work. Easy to work with, flexible and understanding, we highly recommend".
Brandon Mason, Business Development & Project Manager, Maritime Archaeology Trust
As the UK’s frontrunner in research and excavation for the study of marine cultural heritage, with a growing fanbase of archaeology enthusiasts, Maritime Archaeology Trust (MAT) was looking to reinvigorate its communications strategy to encourage audience growth and increase brand engagement and loyalty.
Online Content
Designed to illustrate the breadth of MAT’s capabilities and achievements, monthly articles were developed and uploaded to its website, offering audiences fresh and regular content to engage with. Opportunities to draw upon MAT’s 25 years of industry experience were taken, helping to establish it as a thought leader and trusted voice in its field. Key services, research projects, and fieldwork ventures were highlighted, increasing awareness of MAT’s diverse offering.
68.5% increase in YoY organic traffic
Online Content
Designed to illustrate the breadth of MAT’s capabilities and achievements, monthly articles were developed and uploaded to its website, offering audiences fresh and regular content to engage with. Opportunities to draw upon MAT’s 25 years of industry experience were taken, helping to establish it as a thought leader and trusted voice in its field. Key services, research projects, and fieldwork ventures were highlighted, increasing awareness of MAT’s diverse offering.
68.5% increase in YoY organic traffic
Social Media
With a fanbase spanning a vast range of age groups and varying levels of archaeological expertise, MAT’s social channels provided an excellent opportunity to engage its diverse following with a rich array of content. To broaden its appeal, a range of engaging content types, including picture captions, photo galleries, videos, infographics and questionnaires, were elected to feature in its content mix. Topics such as fieldwork and research projects, educational resources, and outreach schemes were identified as an ongoing source of useful and interesting facts, updates, and announcements.
60% increase followers on Instagram
E-Newsletters
As one of MAT’s key communications tools, its e-newsletters needed to be capable of sharing a variety of content types, as well as distributing news quickly and efficiently. With this, and the objective of raising MAT’s professionalism and credibility in mind, a flexible, visually refreshing and elegantly simple e-newsletter template, comprising elements of MAT’s brand styling, was developed to disseminate a monthly newsletter.
10% engagement increase in the first month
E-Newsletters
As one of MAT’s key communications tools, its e-newsletters needed to be capable of sharing a variety of content types, as well as distributing news quickly and efficiently. With this, and the objective of raising MAT’s professionalism and credibility in mind, a flexible, visually refreshing and elegantly simple e-newsletter template, comprising elements of MAT’s brand styling, was developed to disseminate a monthly newsletter.
10% engagement increase in the first month
Maritime Archaeology Trust is a registered charity with over 25 years’ experience in research, investigations and pioneering techniques for the study of marine cultural heritage.
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