Supporting a Global Technology Leader with Strategic Digital Marketing

As one of the technology industry's leading innovators in protective coatings for electronics, P2i wanted to generate more qualified leads while strengthening its digital presence. As the only engineering partner offering end-to-end protective coating capability at OEM scale on a global basis, the company needed a digital marketing strategy that reflected the quality of its technology, reinforced its industry-leading reputation, and connected with manufacturers seeking reliable, scalable protection solutions.

Online Content

To position P2i as a trusted authority in protective coating technology, we developed and delivered a programme of technical articles tailored to its key target audiences. Each piece highlighted P2i's unique capabilities, engineering expertise and the challenges its technologies solve, helping to demonstrate what differentiates the company from competitors while supporting SEO and attracting qualified prospects. Alongside the content programme, we carried out a comprehensive metadata audit to improve page titles and meta descriptions across the website, while optimising every article with on-page SEO best practices to maximise visibility in search engines.

50% increase in organic website traffic in six months

Social Media

To strengthen P2i's social media presence, we designed a suite of branded graphic templates that reflected the company's world-class reputation and created a consistent, premium visual identity across its channels. We also planned and delivered a regular programme of content, developing a series of bold campaigns with distinctive messaging that stood apart from typical industry communications. The result was a stronger brand presence that helped P2i cut through the noise and reinforce its position as a leader in protective coating technology.

Average engagement rate of 5.6% across all posts

PPC

To increase the volume of qualified leads, we developed and managed targeted PPC campaigns across Google Ads, Microsoft Ads and LinkedIn Ads. Focusing on high-intent keywords alongside carefully defined geographic and industry audiences, we created a joined-up strategy that supported both brand awareness and lead generation. This full-funnel approach ensured P2i was visible to prospective customers throughout their buying journey, helping to drive more relevant enquiries and maximise return on advertising investment.

Up to 20 high-quality leads per month