Reviving the Hospitality Sector With Eco-Friendly Solutions to Water Provision

With aspirations to scale up and expand into the European market, EcoPure Waters sought a comprehensive digital marketing strategy capable of meeting its ambitious demand. This strategy would need to effectively engage a wide-ranging audience within the hospitality sector, maintain consistent delivery of positive brand messaging, showcase its ability to collaborate with esteemed hotel chains, and establish itself as a premier provider of eco-friendly water solutions for luxury hospitality establishments.

Online Content

A comprehensive suite of content themes was devised to share essential information with EcoPure Waters' audiences. These themes covered announcements of new product launches, shoutouts for partnerships, and highlights of the brand’s eco-conscious benefits. Narratives that showcased EcoPure Waters' service delivery to renowned luxury brands were also featured, shedding light on its strategic expansion into the European market and valued partnerships with prominent hotel chains worldwide. Posts were scheduled on a regular basis to foster interest in EcoPure Waters' offering and encourage brand loyalty.

26.3% increase in organic YoY web traffic

Digital PR

Press releases were crafted to raise awareness of EcoPure Waters and its significant achievements. These communications highlighted sustainability milestones and collaborations with esteemed partners, raising its profile as a critical asset for luxury eco-conscious hospitality brands. Distributed monthly, this activity ensured a steady and impactful digital presence in the media, while generating valuable backlinks to increase the visibility and accessibility of the EcoPure Waters website.

12 press releases published in the first year

E-Newsletters

To further penetrate EcoPure Waters' audiences, an ongoing e-newsletter campaign was conceived, coupled with a new template embodying EcoPure Waters' elegant visual identity. Each e-newsletter featured an eye-catching central theme to captivate EcoPure Waters' target audience, such as updates on cost-saving partnerships with prestigious hospitality brands. The template also incorporated calls-to-action for website visits and prompts to initiate contact with EcoPure Waters, maximising opportunities for audience engagement.

Over 25.0% open rate across multiple e-newsletters

PPC

With a solid foundation in both owned and earned media, the logical next step was to enhance conversions through a carefully crafted pay-per-click (PPC) campaign. This initiative was strategically designed to target decision-makers within the hospitality industry. Through meticulous keyword selection and finely-tuned ad copy, a precision-targeted campaign that effectively engaged these crucial decision-makers was developed, resulting in a noticeable increase in sales inquiries.

Approx. 10 high-value conversions per month